How I Helped Vitamins For Woman Reach Over 5,000 People in 28 days with Organic Content on Facebook
case study margaret etudo Company name: Vitamins For Woman Use Case: Facebook page for all the right advice on vitamins and supplements for women Role: Social Media Marketer About Vitamins For Woman Vitamins For Woman is a health blog dedicated to helping women learn about all the aspects of vitamins, supplements, and nutritional advice. With a goal to empower women to make informed decisions for their health, they simplify the complex world of women’s vitamins and supplements with clear, expert-reviewed information that puts their readers first. Whatever a woman’s health goals are, their mission is to support, guide, and empower them to take charge of their well-being and overall health. The Project Objective Vitamins for Woman was looking to drive more traffic to their blog site and show their content to ideal customers which can persuade them to take desired actions like heading to the blog to read and subscribing to the newsletter. target audience The main target audience is women who are seeking reliable information on vitamins, supplements, and nutrition. Although it’s also for everyone who wants to learn about female health. the challenge The challenge here was to get the right audience to consume Vitamins For Woman blog and newsletter content and ultimately increase web traffic. What I needed to do was to find a solution to reach our targeted readers and make them visit the website from the Facebook page. My Approach to the Problem Identify The Target Audience We wanted to make our Facebook page a hub for connecting with our target audience — women from their mid-20s to late 50s — who are interested in women’s vitamins and supplements. From research, I identified that this demographic is most active on social media and can easily navigate our content, which is segmented into easily digestible topics. But I didn’t stop there, I took a step further to strengthen our strategy by finding and joining Facebook groups where our target audience hangs out. Actively engaging in these groups like being able to answer questions and provide value through comments was able to increase our visibility. Keyword Research I also did my homework on keyword research to understand what terms and phrases our target audience can use when searching for content related to women’s vitamins and supplements. Like what you can see in the screenshot below, it’s possible a woman looking for information about “prenatal vitamins” searches the keyword itself. Proper usage of the keyword in our Facebook post would be able to attract the right people to our page and direct them to more valuable information and resources on the blog and they might even buy using our affiliate links. Distributed content at multiple times of the day I also found that distributing our content multiple times throughout the day will help us reach more people on our Facebook page. Looking keenly at it — our goal is to reach our audience regardless of their different time zones, schedules and routines. By posting multiple times, we can reach those who are online and active during their morning coffee break, their lunch hour, or their evening wind-down. This approach helped us increase our reach significantly. For example, if we have a blog content post coming up later in the afternoon, we can post a simple graphic as a teaser for the article and then send the article in after it. Something like this: Monitoring and Optimizing Content Analytics: And yet again, monitoring our metrics comes in. I look at key metrics such as post reach, engagement, page likes, and page followers to understand what works and what doesn’t to tweak the social media strategy. For example, if we notice that our video content is driving more engagement than our image posts, using more videos won’t be a bad idea. I also tried different kinds of content to ensure our target audience wasn’t bored out by just health facts and links. I added educational content to teach a new topic daily and increase the brand authority And entertaining content using relatable videos and memes to get the audience to feel relaxed and comfortable with the Vitamins For Woman brand Results Now to the results of my approach: After a month we were able to get the Vitamins for Woman Facebook page to grow to 44 followers 19 page likes from 0 followers and we had a 6000% increment in impressions with posting content and strategic engagement. Here’s the evidence that we engaged so well with other thriving health brands as we were able to earn a top badge for top brands like Parents and Wellness Mama. This is a big win because these brands have good followership and domain authority, so getting recognised by them would get us to also leverage their existing followership to reach more of our target audience. Wondering How I Can Help? If you want these same results for your health website leading to: Improved search engine rankings Enhanced user engagement Specific audience actions Then I’m glad to inform you that I’m here to make that happen. health writer, and medical reviewer margaret etudo X-twitter Linkedin table of content Share Are you ready to take your business to the next level? Book A Free Call
How I Helped Forbes Rank on SERP 1 For A Keyword With 89% Difficulty
case study margaret etudo Company name: Forbes Use Case: Providing reliable health and wellness information, expert advice, and resources to help people improve their well-being. Worked with: Sarah Berger (Senior Editor) Role: Medical Writer About Forbes Health Forbes Health is a trusted source for health and wellness information. Through steadfast research, professional advice and honest stories, they are helping people stay informed and inspired to live a healthy life. They have authoritative content that covers a wide range of topics, including supplements, nutrition, healthy aging, mental health, and women’s and men’s health. Forbes Health, with a team of experienced healthcare professionals, journalists, and editors, offers a unique perspective on the latest health trends, research, and breakthroughs. The Project Objective To empower Forbes Health’s readers in identifying and addressing potential vitamin B deficiencies, promoting informed dietary choices, and potentially leading to consultations with healthcare professionals. target audience The content was written for people ranging from young adults to the elderly, including patients, business owners, investors, and anyone curious about Vitamin B deficiencies and how to treat them. the challenge Vitamin B deficiency is a highly competitive topic. Numerous blogs and health brands are vying to stay on Google’s first search result page. The challenge was to rank for a topic this competitive while creating authentic and helpful content that provides distinct information readers need about the topic. Analyzing The Problem Understanding Forbes Health’s unique angle Forbes Health has a standard of creating helpful articles backed up with quality research. My first step was to understand what Forbes Health was looking to achieve and what additional information would set them apart from other health blogs targeting ranking for the same topic. Setting out to do this led me to the second step. Defining The Content Gap Finding the content gaps in other published articles about Vitamin B deficiency helped me develop an outline that encompasses H2s, which competitors’ blogs have missed. For example, if you search the keyword “what depletes b vitamins”, where I ranked this article on SERP 1, one of the H2s included in the article I wrote for Forbes Health is “What Happens If a Vitamin B Deficiency Is Left Untreated?” Other ranking blogs didn’t include this, and it’s an advantage that helped out-rank them for this search. Content Strategy for TOFU Because this piece was intended as Top of the Funnel (TOFU) content primarily for readers who need awareness and information about the topic, the article had to include important and helpful content to keep generating traffic. Also, this content can push the audience to buy products that can help if they have Vitamin B deficiency. Here’s how I created a strategy to drive home the point. Authority Building and Scientific Proof One thing that makes content written in this era of AI writing is the experience and advice put into it that can’t be found everywhere else. This is why expert-led content is getting more attention in content marketing now. Because of the need to build authority, in the article, I quoted medical professionals that I interviewed because they have experience treating people with Vitamin B deficiency. Also, you can see proof of research in the article, cited as in-text and end-text references. Keyword Research and SEO Strategy Research excites me when it comes to writing articles. It’s not easy, but I enjoy it, and it’s evident in my work. I focused on high-value keywords that were specifically relevant to people who had questions about Vitamin B deficiency. This involved long-tail keywords that signified informational intent, such as “lack of b complex” and “what depletes b vitamins.” This article currently ranks for the keyword “lack of b complex” on the first page as well. Medical Writing with a Marketing Twist As you may know, sometimes medical jargon can be hard to understand. You don’t want to read an article that’s supposed to inform you while you’re still googling the words used in it. My skill as a Medical Writer in this role included breaking down the scientific findings from my research into worlds that the target audience can easily relate to and supplementing them with expert opinions. A perfect example of this is an article (Best Home STD Tests) I worked on recently, which is still currently ranking for Forbes Health because I helped the reader see the feature of the kits and a major benefit. SEO Optimization As I said earlier, the goal of writing TOFU articles is traffic, and that’s why I’m big on optimizing my content for SEO, even while putting my readers first! I included keywords I got during my research that will likely come to the mind of our target audience if they want to know about vitamin B deficiency. For me, this strategy goes beyond just ranking; it means ranking for the right keywords. Engaging and Educational Content I follow a rule when it comes to writing content: never bore your readers to death! That’s why I’m creating simple, actionable, and engaging educational content, helping my audience understand everything the title means. And with this article, I wasn’t caught lacking. All the H2s I wrote were highly informative and helpful to the reader, even while I showed authority by sprinkling experts’ advice around the heading. Highlight on projects i did 5 Best Home STD Tests rank #1 “best home std test” rank #1 “best at home std test” rank #1 “at home sti test” Does Laser Lipo Work? Rank #1 “does laser lipo work” rank #1 “laser liposuction” rank #1 “laser lipo does it work” Best At-Home Stye Remedies, According To Experts Rank #1 “antibiotics for stye” rank #1 “home remedy to treat a stye” rank #1 “natural stye remedies” Other articles I wrote for Forbes Wondering How I Can Help? If you want these same results for your health website leading to: Improved search engine rankings Enhanced user engagement Specific audience actions Then I’m glad to inform you that I’m here to make that happen. health writer, and
How I target more than 50% of ideal demographic within 30 days of managing the Pinterest account.
case study margaret etudo Company name: Vitamins For Woman Use Case: Pinterest page for all the right advice on vitamins and supplements for women Role: Social Media Marketer About Vitamins For Woman Vitamins For Woman is a health blog dedicated to helping women learn about all the aspects of vitamins, supplements, and nutritional advice. With a goal to empower women to make informed decisions for their health, they simplify the complex world of women’s vitamins and supplements with clear, expert-reviewed information that puts their readers first. Whatever a woman’s health goals are, their mission is to support, guide, and empower them to take charge of their well-being and overall health. The Project Objective Vitamins for Woman was looking to position their blog content in front of ideal customers and drive traffic to the website and also persuade them to take desired actions like subscribing to the newsletter. target audience The main target audience is women who are seeking reliable information on vitamins, supplements, and nutrition. Although it’s also for everyone who wants to learn about female health. the challenge The challenge here was to get the right audience to consume Vitamins For Woman blog and newsletter content and ultimately increase web traffic. What I needed to do was to find a solution to reach our targeted readers and make them visit the website from Pinterest. Analyzing The Problem Identify The Target Audience As you would expect, you can’t appropriately market content on social media without identifying who you’re creating for. The pins were created to target women from their mid-20s to late 50s. This demographic is because they’re the ones who are most likely to be interested in content relating to women’s vitamins and supplements. They are likely to be more active on social media and would be able to navigate the content segmented into pinboards. This makes it easier to navigate various topics all at once based on the reader’s interest. Look at it as a way of making it simple for the targeted audience to skim through all the pins. Keyword Research When it comes to connecting with our target audience on Pinterest, we were intentional about using keywords that ring a bell with women seeking information related to vitamins and wellness as a whole. I understood that using the right words matters, so I used relevant keywords in the captions and hashtags of each post. This helped us reach the women who are searching for topics like “bone health supplements” but they specifically want it for vegans. See the caption I wrote for that: These keywords increase the chances of our content appearing in the search results and feeds of women who need it most. Distributed content at multiple times of the day If you’re trying to grow on socials, especially a place like Pinterest, showing up daily is a must. This strategy is important for many reasons. Firstly, Pinterest is a global platform with users spanning different time zones. By posting at various times, we can reach our ideal audience in different parts of the world, ensuring our content is visible when they’re most active. Moreover, Pinterest is a dense search engine, with over 75% female audience and thousands of content published daily. To stand a chance to increase our reach, we need to post consistently to increase our visibility and show up first in searches. See an example of our daily content schedule planned in Notion. Monitoring and Optimizing Content Once we’ve distributed our content on Pinterest, the work is far from over. I proceed to closely monitor the performance and adjust our strategy accordingly. Analytics: I track key metrics like impressions, engagement, pin clicks, saves, and outbound clicks. Analyzing the metrics will point to what’s working and what’s not. For example, I’ll be able to find which topics generate the most engagement or which pins drive the most traffic to our website. Adjust Strategies: With this knowledge, the content strategy is adjusted to optimize our performance. For example, creating more content like our top-performing pins, adjusting the posting schedule for more engagements and experimenting with new topics. Results Within 30 days of actively using this approach, we were able to reach over 50% of our ideal demographic. As you can see in the picture below, our impressions were on the rise. Also for our board like beauty supplements, we were able to achieve: A 55% increase in impressions, expanding our reach to a broader audience Engagement skyrocketed by 40%, with likes, comments, and shares pouring in Pin clicks rise by 30%, driving more traffic to the blog website Saves increased by 10%, showing the value of our content Outbound clicks jumped by 30%, leading to more visitors to the site See more results from some of the other boards on our Pinterest account: Our performance metric also improved within the space of 30 days, as you can see in the graph below Wondering How I Can Help? If you want these same results for your health website leading to: Improved search engine rankings Enhanced user engagement Specific audience actions Then I’m glad to inform you that I’m here to make that happen. health writer, and medical reviewer margaret etudo X-twitter Linkedin table of content Share Are you ready to take your business to the next level? Book A Free Call
How I Grew This Email List By 10% in 7 days Using Paid and Organic Content
case study margaret etudo Company name: Vitamins For Woman Use Case: Health blog for women that shares everything about women’s vitamins and supplements for a more informed health decision. Role: Email Marketer About Vitamins For Woman Vitamins For Woman is a health blog dedicated to helping women learn about all the aspects of vitamins, supplements, and nutritional advice. To empower women to make informed decisions for their health, they simplify the complex world of women’s vitamins and supplements with clear, expert-reviewed information that puts their readers first. Whatever a woman’s health goals are, their mission is to support, guide, and empower them to take charge of their well-being and overall health. The Project Objective To grow Vitamins For Woman email list subscribers, getting more active people to join their email community using marketing strategies organically and with paid ads. target audience The general target audience is women who are interested in maintaining their health and wellness, specifically those looking for reliable information on vitamins, supplements, and nutrition. the challenge Since the objective was to build an email list of people who would engage with their emails, the challenge was to make sure every amount spent counted, and that we were reaching the right audience. My Approach To The Problem Generally, I had two ways of solving this problem for Vitamins for Woman and I’ll share it here. First is paid ads: Paid Ads My first approach is finding out the specific range of women that the ad would be targeted at. Identify The Target Audience When it comes to running paid ads, the first step is to identify your target audience. For this ad, I’m specifically targeting women in their mid-20s to late 50s. This demographic is because they’re the ones who are most likely to be interested in subscribing to an email newsletter. Within this age range, I was looking at women who are likely to be established in their careers, have a certain level of disposable income, and are interested in health-related information. Since they would be active on social media, engaged with content related to their health, and open to learning more about it once it’s helpful information. By targeting this specific demographic, I can ensure that my ads reach the people who are most likely to benefit from the newsletter content. Define Personas When running ads, it’s not just enough to identify the target audience. Creating a detailed buyer persona that tells what the ideal audience wants to be solved is what makes everything count. A typical persona here could be a “25-year-old lady who is all into fitness and would love to stay fit with the right nutrition and supplement but doesn’t know where to source this information because many health blogs are not targeted specifically to women alone and it can be a chore looking for women based content alone”. This detailed persona can help me create content, messaging, and marketing strategies that speak directly to this need and pain point instead of generic messaging. Targeting Criteria Moving on to targeting criteria, I used Facebook’s targeting options to reach a defined audience like “middle-aged working-class women” that aligns with my buyer persona. Here’s an idea of the criteria I used: Demographics: Age: 24 – 45 Gender: Female Occupation: Working professionals, managers, and entrepreneurs Interests: Health and wellness Fitness and nutrition Self-care and personal development Behaviors Online purchases in the health and wellness industry Active engagement with relevant content on Facebook Location: Urban and suburban areas Language: English (primary language) These criteria ensures that my ads are seen by women in this category, and this maximizes the effectiveness of my ad spend. Create Compelling Lead Magnets Now to the meat of the story: what did I do to entice the target audience to click the subscribe button? I created an E-book that provided women with essential vitamins for their health and wellness and used it as a lead magnet for the email subscription. Designed Engaging Ad Creatives and Landing Page I also made sure the visuals were eye-catching and it went with a persuasive copy that clearly communicated the value of the lead magnet. As you can see in the picture attached Call-to-Action (CTA): I also made sure I used a strong CTA like “Free Instant Download” that automatically communicated to the reader that they don’t need to pay and it’s quick. Choosing the Right Platforms Based on my research, I decided to focus on Facebook for my social media ads. I discovered that the majority of my target audience (middle-aged working-class women) is active on the platform. This report from Statista shows that Facebook users within my targeted age and demographic are active on the platform. I knew that by advertising on Facebook, I could effectively reach and engage with my target audience since they’re already active and engaged. Landing Pages I went for a simple opt-in form and redirected to a blog post on the Vitamins for Woman website to ensure the audience was not confused about what I was telling them to do, this further simplified the process for them. Monitoring and Optimizing Campaigns Paid Ads [Results] And what results did I get using this approach? We successfully reached and engaged our desired audience, women aged 24-45, in major cities, who were interested in the newsletter. The Facebook ad campaign performed well, with the majority of clicks and interest coming from women between 25-34 years old, which is a sweet spot in our targeting. The highest engagement with the ad came from Lagos State which is a good location because of the potential of engagement. I attached screenshots of the overall results for the ad. Organic Content Moving on to the second approach — getting email subscribers using organic content. Here are some of the steps I took to achieve this: Developed High-Quality Content To reach potential email subscribers, we created a series of informative and engaging blog posts on our website. These articles covered a range of topics related
My Approach To Reviving Vitamins For Woman’s Cold Email Subscribers
case study margaret etudo Company name: Vitamins For Woman Use Case: A health website helping women maintain and improve their health by providing expert-led vitamins and supplements. Role: Email Marketer About Vitamins For Woman Vitamins For Woman is a health blog dedicated to helping women learn about all the aspects of vitamins, supplements, and nutritional advice. With a goal to empower women to make informed decisions for their health, they simplify the complex world of women’s vitamins and supplements with clear, expert-reviewed information that puts their readers first. Whatever a woman’s health goals are, their mission is to support, guide, and empower them to take charge of their well-being and overall health. The Project Objective As an email marketer, my goal was to get their email subscribers to open and engage with emails sent, and click on affiliate links which will lead to conversions for Vitamin For Woman, ultimately giving them a vibrant list of subscribers. target audience The targeted audience for this email list is women who want reliable information on vitamins, supplements, and nutrition. Although not limited to women, men can also subscribe to learn about the health of the women in their lives. the challenge The core concept of building an email list is to get your subscribers to actively engage and interact with your content and this was a challenge for Vitamins for Woman. The challenge was also to make their email audience open the newsletter and take action when needed to build a community of active subscribers. My Approach to the Problem So, how did I use my skills as an email marketer to revive Vitamins for Woman’s cold email list? Let me walk you through! Identify Cold Subscribers To get the subscribers on the email list excited about their content again, I started by identifying those who haven’t been engaging. Using email analytics, I can see those who haven’t opened or clicked on an email in a specific time frame, probably 3-6 months for instance. Once that is done, they are segmented and will receive targeted emails to make them get interested again. This content would be something relevant to them and it’s to make them feel the newsletter is something they should look forward to engaging. Personalized Subject Lines Since the goal is to grab the attention of our subscribers, I started using subject lines that really speak to them. Instead of using generic subject lines, I use their first names, interests, and personalized topics to make the emails stand out in their inboxes. Personalizing the first thing they see before they open the email will make them curious and open the newsletter, it’s the first step to get them to start engaging with the emails. See an example of that here: Use Surveys and Segmentation Strategies One thing you don’t want to do when reviving a cold email list is guesswork! You can ask your audience questions and that’s where this approach works. I wanted to understand why some of the subscribers had gone quiet, so I sent them a short survey to get their feedback asking them why they became inactive and what content they would like to see from the newsletter in the future. This helped me group them based on their interests, so I could start sending them more relevant content based on that data. I also encouraged them to reply to the mail with topics they want to see more of and deliver on it by including it in the next email. Ongoing Engagement Strategies You don’t revive a cold email list and go to sleep again, let’s get into how I’m able to sustain engagement for the email list. Removing Unresponsive Subscribers I regularly review the email list to remove subscribers who haven’t responded in a while. This quarterly “cleanse” helps us maintain good email deliverability rates and ensures that our content is being seen by people who truly want to receive it. I regularly review the email list to remove subscribers who haven’t responded in a while. This quarterly “cleanse” helps us maintain good email deliverability rates and ensures that our content is being seen by people who truly want to receive it. Feedback Loop One thing that can’t be taken for granted in keeping your email audience engaged is seeking feedback. I’m regularly seeking feedback in each mail to understand what the audience likes and dislikes and adjust the email marketing content strategy accordingly. Authority Building Another important engagement strategy is to use expert opinion to build authority for the newsletters. There’s a higher chance you’ll likely listen to a medical professional about health-related issues than a marketer with no professional health background. Incorporating expert intake into the email content encourages them to read the emails like it’s from their doctor or pharmacist. The Results of All of these? Take a look at the analytics from one of the newsletters after this approach to solving the challenge of Vitamins For Woman. Highlight on project i did Understanding How To calculate Your Ovulation Understanding Hormones Foods to Avoid During Pregnancy for a Healthy Baby Wondering How I Can Help? If you want these same results for your health website leading to: Increased MRR via affiliate marketing Enhanced user engagement Specific audience actions Then I’m glad to inform you that I’m here to make that happen. health writer, and medical reviewer margaret etudo X-twitter Linkedin table of content Share Are you ready to take your business to the next level? Book A Free Call
